The Grand Street Business Improvement District (BID) launched their new savings card program on Wednesday at Forcella. The free card provides customers deals and discounts at 30 participating stores, restaurants and bars.
“The benefit for the businesses is, hopefully, new customers who keep coming back,” said Natalie Mendell, program director at the Grand Street BID. “For the customer, it’s saving money and free items that you wouldn’t get before.”
Mendell said the BID’s website will have an interactive feature of the participating businesses, their location and the discounts they offer. Stores have the option of updating or changing their deals as well.
“We’re also adding businesses on a weekly basis, there’s always going to be new benefits,” she said. “Even yesterday, I went to hang up a poster and a business gave me a deal right there and then on the spot.”
Mendell said they modeled the savings card program after other BIDs in neighborhoods like DUMBO and Sunnyside. After receiving advice about how to approach the program, the BID hired a graphic designer to create a new image and ordered thousands of cards to distribute throughout the neighborhood.
The BID will also run a social media campaign through Facebook and Instagram, put up posters throughout the neighborhood, and send out newsletters with a deal of the week to promote the card.
Mendell said she hopes the card will help small businesses compete with online retailers and encourage residents to shop locally. Those interested in obtaining a card can fill out a form on the BID’s website or pick one up at their office.
“A lot of people are already passionate about the neighborhood, and they’re excited about this program,” Mendell said. “They want to keep Grand Street the way it is.”